Private Icelandic Sweet Tooth Tour

Sweet tooth in Iceland is a whole vibe. This private Reykjavik walk is built around classic Icelandic sweets, plus quick city orientation so you end up with both treats and street smarts.

I especially like that it’s private, so your guide can stay focused on your group and your questions. I also like the smart mix of stops, from pastries at Baka Baka to skyr cake at Dass Reykjavik, so you sample more than one type of Icelandic flavor.

One thing to consider: you’ll be eating your way through a handful of shops in about 2 hours, so if you’re sensitive to very strong flavors (think fermented shark), eat lightly at the start and pace yourself.

Key things to know before the first bite

• Private guide attention: You stay with one guide for the whole route, not a crowd shuffle.
• Five tasting-focused shops: Baka Baka, Taste of Iceland, Ísbúðin litla Valdís, Loo.koo.mas, and Dass Reykjavik are all included for tastings.
• Skyr is part of the story: You’ll hit skyr products both directly and in cake form, not just one random sample.
• Ice cream in any weather: The Ísbúðin litla Valdís stop is all about classic scoops, even when it’s cold.
• Candy stop is adjustable: Loo.koo.mas is framed as choosing candy stash options based on what you like.

Why this Reykjavik sweet-tooth tour beats DIY hunting

Reykjavik is easy to walk, but sweets are a different game. A local guide turns it from wandering to tasting with purpose. You’re not just buying snacks, you’re getting a quick sense of where things are and what Icelanders actually reach for.

What makes this tour feel practical is the pace. It’s short enough to fit early in your trip, but it’s long enough to cover a handful of places that are spread out across the downtown area. And because this is a private experience, it stays flexible for your group.

I also like the “city plus food” approach. You get a small orientation at Ingólfstorg, then a downtown stroll on Laugavegur while the guide adds context. That helps you connect the treats to the neighborhoods you’re actually walking through.

Price and what you really get for $207 per person

At $207 per person for about 2 hours, this isn’t a budget snack run. So I look at value in three ways: attention, convenience, and what’s included.

First, it’s private. That means you’re paying for one guide and one route for your group, not a shared experience with strangers. In practice, that often leads to smoother transitions between shops, more direct answers to questions, and less waiting around.

Second, the tour includes snacks, plus paid admission at key stops (like Baka Baka, Taste of Iceland, Ísbúðin litla Valdís, Loo.koo.mas, and Dass Reykjavik). Several segments are also listed as free (Ingólfstorg and the Laugavegur stroll), which helps keep the total experience tight and efficient.

Third, you get convenience like pickup (within a specified radius) and a mobile ticket. That matters in Reykjavik where weather changes fast and you do not want to waste your time hunting down meeting points.

If you’re traveling solo with limited flexibility, a private format might feel pricey. If you’re a couple or small group and you want a guide-led tasting route early on, it starts to make a lot more sense.

Meeting point, pickup, and how to avoid the “where are we?” moment

You’ll start near Ingólfstorg Square, close to the famous landmarks there. The official start is at Hlöllabátar, Ingólfstorgi 1, and the tour ends near Hallgrímskirkja, Hallgrímstorg 1.

Pickup depends on where you’re staying. The tour offers pickup from hotels/accommodations within a specified radius. If pickup is chosen, it’s picked up in front of your hotel; if not, you meet at Ingolfur Square outside Hlöllabátar, facing the square and the two tall stone pillars. CenterHotel Plaza is to your right, and there are benches and a covered ceiling to wait.

Two small details that make a difference:

• Your guide will be wearing a light blue jacket.
• Keep your phone ready so departure is smooth.

If you want a stress-free start, I’d set Google Maps to the meeting spot before you leave your lodging.

Ingólfstorg kickoff: orientation while you ease into the city

The tour begins at Ingólfstorg, where the first 10 minutes are more about orientation than eating. Admission is free here, and the stop works like a quick reset: you get grounded at a central meeting point, then you head toward your first tasting stop.

This is a nice start for two reasons. One, it places you early in the downtown area so you’re not later scrambling for time. Two, it’s a natural moment to ask your guide anything, because you’re not yet balancing food and walking.

Since it’s private, you can also get clearer on how the rest of the route will flow. That helps you decide whether you want to go slower or ask for more guidance while you’re already in the right place.

Baka Baka: Icelandic pastry as a real first course

Baka Baka is your first tasting stop, and it’s positioned as a must for authentic Icelandic pastries. The tour lists about 15 minutes here, with admission included.

What I like about starting with pastries is that it sets expectations. Icelandic baking has its own rhythm, and tasting it first makes later stops easier to understand. You can focus on flavor and texture rather than guessing what you should order.

One practical tip: if you like warm comfort drinks, this is the kind of place where a pairing can work well. Some visitors highlight enjoying hot chocolate along with the pastry selection, which is a good reminder to balance sweet with something cozy in cool Reykjavik weather.

Potential drawback: pastry is filling. If you plan to try multiple skyr items later, pace your first bite so you do not hit the ice cream and cake part of the tour feeling stuffed.

Laugavegur stroll: get your bearings with guide stories

After Baka Baka, you move into the downtown walking portion on Laugavegur. This segment is listed at about 10 minutes with admission free.

This isn’t framed as a long tour bus style commentary. It’s an easy-paced stroll where your guide weaves in stories and anecdotes. For me, that’s the sweet spot. You get enough context to understand what you’re seeing, without losing your energy before the next food stop.

Why it matters: Laugavegur is the kind of street you’ll likely pass again on your own later. So learning how your guide connects places and traditions helps you walk it with more meaning.

Taste of Iceland: skyr, fermented shark, and the real Icelandic test

Taste of Iceland is one of the more “Iceland” stops on the route. You’re there for about 20 minutes, with admission included, and the highlight list is specific: fermented shark, skyr, and more local goodies.

If fermented shark is on your list, this is where you face it. It’s also the stop where I suggest you decide your strategy. If you’re curious, try a small bite first and judge from there. If you’re unsure, watch what others do and ask your guide what to expect in terms of flavor intensity.

Skyr is the other big reason this stop is valuable. It’s a national obsession, and getting it here gives you a clean comparison point for later skyr cake at Dass Reykjavik. If you love it, you’ll know early. If you’re on the fence, you can learn what style of skyr you prefer before committing to cake.

Possible drawback: if strong flavors aren’t your thing, this can feel like a forced detour. The best way around that is to tell your guide what you’d rather skip. This tour is private, and the guide experience is set up to be responsive to your group.

Ísbúðin litla Valdís: old-school ice cream that fits Iceland

Next up is Ísbúðin litla Valdís, about 15 minutes, with admission included. The tour frames it as a haven for ice cream fans, with a legacy of quality and classic Icelandic delight. The stop also comes with a useful mindset: Icelanders eat ice cream in any weather.

That’s more than a cute line. It’s practical. If it’s cold, you’ll want to dress warm so the cold doesn’t ruin the experience. And if you’re coming from a pastry-heavy first half, this ice cream stop lets you reset your palate.

Also, ice cream is easy to enjoy without overthinking. Even if you end up skipping a stronger flavored item earlier, ice cream gives you a “sure thing” payoff.

Loo.koo.mas: candy chosen to match your taste

At Loo.koo.mas, you spend about 15 minutes with admission included. This stop is built around candy selection, with the guide tailoring what you pick based on your preferences, whether that’s tangy flavors or harder-hitting sweets.

I like this stop because it’s not one-size-fits-all. Candy is personal. If you know you love sour, you’ll probably get a better outcome here than ordering blindly at a shop on your own.

Practical note: candy gets dangerous fast. It’s small bites, but it adds up. If you’re finishing with skyr cake later, set aside one “major treat” you want to savor slowly, and treat the candy as flavor exploration.

Dass Reykjavik: skyrterta and a finish that doesn’t feel rushed

The last tasting shop is Dass Reykjavik, about 20 minutes, with admission included. Here you try skyr cake (Skyrterta), a local favorite that the tour lists as a highlight.

This is a strong way to end because skyr cake gives you a fuller, richer flavor than a spoon of skyr. It also ties the tour together. Taste of Iceland introduced skyr. Now you get it in cake form, so you understand how the flavor holds up across different textures.

One consideration: desserts after dessert can blur together. My advice is to go in with a plan for your final bites. Take a moment to actually taste the cake, not just chase sugar. The payoff is bigger when you slow down for that last stop.

The vibe: guides like Óli, Einar, Gudjon, and Ester E make it a real experience

The biggest “value boost” on this tour is the guide. The experience repeatedly highlights guides who are fun-loving and professional, and who answer questions and add stories without turning it into a lecture.

Names you might see include Óli, Einar, Gudjon, and Ester E. Across these variations, the common thread is that your guide keeps the route lively and helpful, and they offer extra advice that extends beyond just the tasting stops.

Because it’s private, you’re not stuck with a script. If you ask about local food culture, the guide can steer the conversation. If you want a recommendation for what to try later on your own, it’s the kind of detail a guide can actually help with.

Who this sweet-tooth walk is best for

This tour fits best if you want:

• A short 2-hour intro to Reykjavik downtown on foot
• A guided tasting route that hits multiple local favorites
• A private setting where you can ask questions and adjust pacing

It’s also great for food-first travelers who like learning through eating. If you’re coming early in your trip, this gives you both context and cravings. If you’re a “just show me the good stuff” type of traveler, the stop selection is built for that.

If you’re a strict planner who hates structured stops, you might feel constrained by the fixed shop sequence. But because it’s private, you can often make it feel more personal than group tours.

Should you book the Private Icelandic Sweet Tooth Tour?

Book it if you want a guided sweet tasting in Reykjavik that’s short, focused, and built around local staples like skyr and Icelandic pastries. The private format and the shop lineup make it an efficient way to sample multiple types of Icelandic treats without wasting time figuring it out yourself.

Skip it or reconsider if you dislike strong flavors and you do not want any chance of trying fermented shark, or if dessert-heavy pacing will make you feel overloaded.

If you’re on the fence, here’s my practical deciding rule: if you’d rather have a guide choose smart tasting stops for you, and you want the route anchored in downtown landmarks, this tour is a strong fit.

FAQ

How long is the Private Icelandic Sweet Tooth Tour?

The tour lasts about 2 hours.

Is this a private tour?

Yes. This is a private tour/activity, and only your group participates.

What is the meeting point?

The start is at Hlöllabátar, Ingólfstorgi 1, 101 Reykjavík, Iceland. You will also be guided to Ingólfstorg Square if pickup is not selected.

Is pickup available?

Pickup is offered from hotels/accommodations within the specified radius. If you choose pickup, the guide meets you in front of your hotel.

What stops are included during the tour?

The itinerary lists Ingólfstorg, Baka Baka, Laugavegur, Taste of Iceland, Ísbúðin litla Valdís, Loo.koo.mas, and Dass Reykjavik.

Are tastings included?

Snacks are included, and admissions are listed as included at Baka Baka, Taste of Iceland, Ísbúðin litla Valdís, Loo.koo.mas, and Dass Reykjavik.

What does the tour include besides food?

The included items are an orientation tour through Reykjavik City, an expert fun-loving guide from Your Friend in Reykjavik, and snacks.

Is gratuity required?

No, gratuity is not required in Iceland.

Can I cancel for a full refund?

Free cancellation is available. You can cancel up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.